At this point, it has become a cliché to talk about how much the internet has changed our society. However, this is a factor that should not be overlooked when it comes to the sale of your home. As more and more human interaction migrates to the online space, it is no surprise that different strategies are needed for selling properties.
Think About Hiring a Real Estate Agent
Now that you can communicate with the entire world from your computer or phone, you might be tempted not to hire a professional to sell your home. Why not DIY it the same way you made that lovely wreath on your front door? Let’s be honest: selling a house is a lot bigger of a project than a homemade wreath, however cute it may be.
Real estate agents have expertise that comes from years of experience in selling homes. Because of this expertise, they can sell yours faster, and for a higher price than you might be able to get otherwise. Plus, you get the peace of mind of not having to shoulder the entire burden of selling a home yourself.
Leverage Social Media
In some ways, modern social media is kind of like the “hub” of the internet community. Sites like Facebook, Instagram, and the rest are the modern version of a public square. Even if you are one of the many people who choose to avoid social media, you would be foolish not to avail yourself of such an expansive platform.
When it comes to Facebook, don’t bother with seeking reviews. Facebook Recommendations replaced the old review system last year, so this is the system that you need to learn. It works by allowing people to recommend places of business to their friends. A person just posts a request for recommendations, and at that point, anyone on his or her “friends” list can place a marker on the map.
Consider an Auction
Home auctions might be a great choice for those who are having trouble selling their home. While any other buyer will have the opportunity to back out of a purchase at any time, an auction buyer is obligated to pay immediately. Once the auctioneer bangs the hammer, the deal is done, and there’s no going back.
This can be a risky move, however. You won’t have any real ability to set your price, though most auctions will allow you to set a minimum threshold price that must be met for a sale to proceed. If you are in a bind and really need to get a good price from your home, then this option might be too risky for you.
Remember That Pictures Are Everything
Online selling (of any sort) can be very difficult if you do not know how the process works. Online buyers will normally have a little more caution than in-person buyers because of the fact that it is really easy to get scammed on the internet. In order to do business with you, the customer must place some trust in you.
This will be a lot easier if you provide plenty of pictures, especially if those images are high-quality and the rooms are well-staged. Make sure the lighting is good, and be ready to provide as many additional photos as the buyer wants. Remember that these pictures are probably the only information on which they can base a very big decision.
Timing is Crucial
Certain times of the year are better for home sales. Mainly, you want to try and sell your home in the springtime. People normally receive their annual bonuses around this time, so they are more likely to purchase a house then. Families are also more inclined to buy during spring and early summer because they want to get settled before the new school year. For you as a seller, this means your home is likely to sell faster than it would at another time. Plus, you’re likely to have more interested buyers, which means bidding ways, and eventually selling for more than you would at another time.
While it might seem like an intimidating task, selling your home can be a quick and easy process if you take the time to educate yourself. As with any endeavor in life, a little knowledge can save a lot of time. We hope that we have given you at least a little more knowledge so that you can pursue this project with the seriousness that it deserves.